In both Business (B2B) and Consumer (B2C) markets, today's customers are more powerful than ever before and they expect companies to be flexible enough to satisfy their needs and to understand them.


AMA's sales training programs deliver practical, ready-to-use selling techniques to generate better results for you and your organization and to help you keep sales coming in even during a recession. In each and every sales training seminar, you'll uncover ways to increase your numbers by using fundamental and advanced selling techniques.


And for sales managers, AMA offers sales management training to assist you in areas like territory management, sales coaching and national account management. Whether you're a new salesperson or an experienced sales manager, there's an AMA sales training seminar or sales management program that meets your needs.


And for sales managers, AMA offers sales management training to assist you in areas like territory management, sales coaching and national account management. Whether you're a new salesperson or an experienced sales manager, there's an AMA sales training seminar or sales management program that meets your needs.


At AMA we realize that working in either B2B or Consumer markets has very different challenges for Sales - so we have also developed different curricula for each market.


In Consumer markets the focus is on strategic, cross-functional account management and on a full understanding of the retailer. In B2B markets, either selling the value of your product or service or enterprise selling when you are focused on Customer Specific Solutions providers are key.


Sales programs offered by AMA include the following:


 

  • Fundamental Selling Techniques for the New or Prospective Salesperson
  • Principles of Professional Selling
  • Selling to Major Accounts: A Strategic Approach
  • Territory and Time Management for Salespeople
  • Fundamentals of Sales Management for the Newly Appointed Sales Manager
  • Advanced Sales Management
  • Strategic Sales Negotiation
  • Customer Service Excellence: How to Win and Keep Customers
  • Managing a Sales Team in Consumer Markets
  • Managing B2B Sales Teams
  • Selling to Retailers: Adapting to the Rising Power of Retailers
  • Managing and Servicing Global/International Key Accounts in B2B Markets

 


If you are interested in any of these programs, please contact the relevant Imperial Consulting office for further information.