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American Management Association Expands e-Learning Capabilities in the U.S. by Offering CrossKnowledge’s Online Management and Leadership Training


American Management Association (AMA), a world leader in professional development and performance-based learning solutions, has formed a strategic relationship with CrossKnowledge, the European leader in distance learning solutions, to offer CrossKnowledge’s on-demand, e-learning solutions in the United States.

With an excellent reputation in classroom training, AMA sought a provider that could deliver high-quality distance learning solutions for its clients. CrossKnowledge, which shares a similar approach to skills development, was the obvious choice. Its expertise in designing and delivering distance learning solutions complements AMA’s classroom-based offering and empowers AMA to provide the best in both distance- and classroom-based learning.

AMA will utilize CrossKnowledge’s complete e-learning offer, the CrossKnowledge Library, which includes over 15,000 learning contents in 15 languages for management, leadership, and soft skills. The premium content and format of the CrossKnowledge Library comes from its sources: an international faculty comprised of world-renowned authors, professors, and management professionals from top business schools such as The Wharton School, Harvard Business School, Columbia, HEC, and ESSEC.

CrossKnowledge technology integrates the best of Web 2.0 to offer e-learning programs accessible via both web and mobile devices, making them highly flexible. The range of available delivery methods enables social learning, blended learning, and learner assessments—essential for evaluating learning outcomes.

AMA and CrossKnowledge will support clients with a dedicated online community of users and learners. This will provide continuous training and support for deploying strategic competency development plans, implementing e-learning programs, and guaranteeing high connection rates.

According to recent research*, companies in the U.S. expect to increase their training budgets over the next year. Yet even with additional funds, organizations increasingly look to new technologies that allow them to rollout cost-effective learning, thereby decreasing the cost per learner and increasing value per dollar spent.

However, America’s relationship with e-learning is somewhat mixed. Many organizations use this delivery method for their training programs, but not all are satisfied with the uptake or results. “The U.S. corporate learning market suffers from a poor connection rate and a poor satisfaction level with e-learning content. CrossKnowledge addresses these problems directly by providing the next generation of e-learning with high quality products used by more than 2.5 million learners,” says Mickaël Ohana, CEO of CrossKnowledge.

In addition to HR and training departments, operational departments have also turned to e-learning as the benefits become more widely recognized. Educational effectiveness, content quality, speed of implementation, and the ability to reach large numbers of people in different languages and different countries are just some of the advantages of e-learning.

AMA Senior Vice President Sandi Edwards added, “We recognized that in a Web 2.0 era we needed to expand our distance learning capabilities to complement our classroom trainings. CrossKnowledge’s programs ensure that learning can be consolidated, reviewed and refreshed beyond the classroom walls. This will strengthen learning application and implementation back on the job.”

CrossKnowledge’s distance learning solutions are already used by numerous global companies, as well as top business schools. The new strategic relationship between AMA and CrossKnowledge fits perfectly with the company’s corporate vision and will enable CrossKnowledge to reach more learners than ever before.

This is an exciting move for AMA, enabling it to provide top-notch management training via modern delivery methods and a crucial step for CrossKnowledge as it affirms its position as a global company. 

* BERSIN & ASSOCIATES Research Bulletin February 2012  

About AMA  (

American Management Association is a world leader in talent development, advancing the skills of individuals to drive business success. AMA’s approach to improving performance combines experiential learning with opportunities for ongoing professional growth at every step of one’s career. AMA supports the goals of individuals and organizations through a complete range of products and services, including classroom and live online seminars, webcasts, webinars, podcasts, corporate and government solutions, business books and research. Organizations worldwide, including the majority of the Fortune 500, turn to AMA as their trusted partner in professional development and draw upon its experience to enhance skills, abilities and knowledge with noticeable results from day one.

About CrossKnowledge  (
With more than 2.5 million users, CrossKnowledge is the European Leader in distance learning solutions. CrossKnowledge enables organizations to evolve successfully by developing each individual. CrossKnowledge offers integrated solutions incorporating one-of-a-kind learning formats, some of the most sought-after content in the world, and a range of accompanying services according to each company’s needs. These solutions guarantee a unique learning experience for the individual and a real return on investment for the organization. CrossKnowledge’s learning content and formats are developed in collaboration with an international Faculty, comprising the best authors, professors, and management professionals from the most renowned business schools in the world. CrossKnowledge has created the CrossKnowledge Academy in order to formalize and share its expertise in instructional design and deployment with its clients via certification programs. CrossKnowledge provides solutions adapted to companies of all sizes and is present in 25 countries through its network of global offices and partners. The group’s clients include AkzoNobel, Aviva, AXA, BBVA, Belgacom, BNP Paribas, Carrefour, CocaCola Entreprise, FedEx, Geodis, Jaguar Land Rover, NHS, Schneider Electric, Sodexo, Tesco, Thales.